Effective August 27, 2026

Privacy Policy

Hubly ("we") provides a unified inbox for Indonesian small business owners, bringing WhatsApp, Shopee, TikTok Shop, and Lazada chats into one place. This policy explains what data we collect when you use Hubly, why we collect it, and how you can control it.

Data We Collect

Account data: name, email, phone number, and business information you provide when creating a Hubly account.

WhatsApp channel data: when you connect your own WhatsApp Business Account (WABA) via the Meta Cloud API, we receive and store your WABA ID, phone number ID, message content and metadata (timestamps, delivery/read status, sender/recipient), media attachments, API access tokens, and webhook payloads from Meta.

Marketplace channel data: when you connect Shopee, TikTok Shop, or Lazada via each platform's official API, we receive store account data, buyer messages, and order data relevant to your inbox.

Your customers' data: phone numbers, names, and conversation content from people who message your business — we process this data on your behalf and under your instructions as the business owner, not for our own purposes.

Payment data: subscription and transaction history, processed through our payment gateway partner (Midtrans). We do not store card details directly.

How We Use Data

Running Hubly's core feature: displaying, sending, and receiving messages across channels in one inbox.

Powering AI features (Magic Draft and AI Triage): some message content is processed by AI models — both a local model and the Google Gemini API — solely to generate reply suggestions or chat categorization. Suggestions are never sent automatically without your action.

Managing your subscription, billing, and customer support.

Keeping the platform secure and preventing abuse.

We Don't Sell Your Data

We do not sell, rent, or trade your personal data or your customers' data to anyone. Data we process is used only to operate the Hubly service as described in this policy.

Sharing Data with Third Parties

We share data only with the processors needed to run Hubly, with the minimum access required:

  • Meta / WhatsApp Cloud API — to send and receive WhatsApp messages on behalf of your business.
  • Shopee, TikTok Shop, Lazada — via each platform's official API, for marketplace channel features.
  • Midtrans — to process subscription payments.
  • Google Gemini API — to process some message content for AI features (Magic Draft/Triage).
  • Our cloud hosting and infrastructure providers — to store and run the system.

How Long We Keep Data

Data is retained while your account is active. If you delete your account or request data deletion, we delete or anonymize related data within 30 days, except for records we are legally required to keep longer (for example, financial/tax records).

How to Request Data Deletion

To request deletion of your account or personal data, email hello@hubly.co.id from the email address registered on your Hubly account, with the subject "Data Deletion Request". Include your business name or account email so we can verify the request.

We will process and confirm the deletion within 14 business days. Some data may be retained longer where required by law (for example, for tax compliance).

Your Rights Over Your Personal Data

Under Indonesia's Personal Data Protection Law (UU No. 27/2022), you have the right to access, correct, request deletion of, restrict processing of, and request a copy (portability) of your personal data. To exercise these rights, contact us using the email below.

Data Security

We use encryption in transit, role-based access controls, and secure storage of tokens/credentials. That said, no system is 100% secure — we continuously work to improve our security practices.

Children's Data

Hubly is intended for adult business owners and is not directed at children. We do not knowingly collect personal data from minors.

Changes to This Policy

We may update this policy from time to time. We will notify you of significant changes by email or an in-app notice.

Contact Us

Questions about privacy or your data? Email us at hello@hubly.co.id.